Post by account_disabled on Dec 25, 2023 1:38:24 GMT -5
Psychographic segmentation Psychographic segmentation, as its name indicates, groups people according to their psychological characteristics . Some examples of this data are: Attitudes. Values. Tastes. Interests. Personality. Lifestyle. Social status Activities. Opinions. Segmenting according to these characteristics—such as personality and lifestyle—is very useful and important, since they are determining factors for consumer behavior. Have you ever bought a product because a friend or acquaintance recommended it to you? Have you purchased products that complement your activities, such as computer and cell phone accessories? Do you usually buy clothes that highlight your personality and social status.
The answer for most people would be yes, since it is something completely normal for humans, and that is why it is so important to use this data Phone Number List when you are segmenting your target groups. 5. Segmentation by industrial sector This type of segmentation is carried out by dividing the main industrial sectors, with the purpose of focusing efforts on only one of them , or for a subdivision of said sector. Puzzle representing market segmentation Some examples are: Technology sector. Real estate. Agricultural sector. Food and beverage sector. Mining sector. Paper sector. Oil and gas sector. Electrical energy sector. Construction sector. Manufacturing sector. Segmentation by industrial sector is usually carried out accompanied by other types of segmentation, otherwise many important variables for understanding the consumer would be left out.
To exemplify this: If you only group together people who buy in the real estate sector, then you will have too broad a segment, since not everyone is looking for the same type of property or has the same purchasing power. On the other hand, if you take into account their socioeconomic level, income, preferences, objectives, among other variables, then you will have a more complete and useful segmentation. Why segment markets? But how necessary is it to segment a market? Isn't it better to cover as much as possible and let your clients come from there? What are the advantages? The short answer to all this is that it is much better to focus on a single segment than to cover too much, for reasons of resource optimization and to give your customer a better experience.
The answer for most people would be yes, since it is something completely normal for humans, and that is why it is so important to use this data Phone Number List when you are segmenting your target groups. 5. Segmentation by industrial sector This type of segmentation is carried out by dividing the main industrial sectors, with the purpose of focusing efforts on only one of them , or for a subdivision of said sector. Puzzle representing market segmentation Some examples are: Technology sector. Real estate. Agricultural sector. Food and beverage sector. Mining sector. Paper sector. Oil and gas sector. Electrical energy sector. Construction sector. Manufacturing sector. Segmentation by industrial sector is usually carried out accompanied by other types of segmentation, otherwise many important variables for understanding the consumer would be left out.
To exemplify this: If you only group together people who buy in the real estate sector, then you will have too broad a segment, since not everyone is looking for the same type of property or has the same purchasing power. On the other hand, if you take into account their socioeconomic level, income, preferences, objectives, among other variables, then you will have a more complete and useful segmentation. Why segment markets? But how necessary is it to segment a market? Isn't it better to cover as much as possible and let your clients come from there? What are the advantages? The short answer to all this is that it is much better to focus on a single segment than to cover too much, for reasons of resource optimization and to give your customer a better experience.